In recent months, online software, thus easily accessible to anyone, is intriguing millions of users who dabble in the creation of AI-generated photos; simply by typing sentences with more or less complete meaning.
I am talking about Midjourney , Dall-E. Stability A.I., Artssy, etc.
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Anyone who has tried to use them at least once knows very well what they are talking about and, I challenge anyone, no one has been less than fascinated.
Imagine being able to produce any image with just your imagination. As you have well imagined, this type of product is also used by marketing companies and in the advertising of hotel rooms or hospitality-related products.
A new Term: Syntography
Syntography is a term that refers to a new art form of creating and redefining images by means of Artificial Intelligence algorithms. Artificial Intelligence is the medium and does not replace the art form or its inspiration.
For example, normal photos are not called ‘camera art’. Photography is about drawing by means of light, therefore, it is a discipline allowed by the camera and separated from this technological medium…
Why this new word: Syntography?
When cameras were invented, many artists did not accept their usefulness; because they did not produce art, but, a simple technique for tracing reality. It was not until many years later that today’s term was coined: Photography.
Syntography is often mistaken for a simple sum of already existing photographs, fished from databases with billions of cards; in reality, new photos are produced, synthesizing information from other photos but completely different.
Syntography is similar to Photography
Both, are art forms and can be created at the push of a button; both, need creativity, technique, artistic sensitivity and patience to achieve an original and personal artistic result.
So, we are talking about a new form of Art mediated by one’s imagination, but also used to make reality ‘hyper-real’.
Sintography and Tourism. What A.I.LoveTourism thinks
From the above, a specific question for the Hospitality world arises. Can we use these technologies in the world of the Metaverse or to present a digital copy of our accommodation?
The answer is both YES and NO.
These programs, although they offer a lot of freedom, have a closed structure and do not give us access to an important part: the datasets from which they extract generation information. Obviously, they are software created by private companies and although they are open to any user, using them to make them fit perfectly into one’s own structure is a problem that is not easy to solve.
Forget, therefore, a use for virtualizing and advertising our rooms; a form dear to the Metaverse.
It would be much more practical to use the old video or photo creation tools.
In the near future, when it will be possible to embroider a product, with a personal database of the accommodation, we may see rooms with furnishings designed and written completely similar to the real ones in our rooms, or rather, better designed because they are generated, precisely, by means of Syntography .
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