Heater.com or Hater.com?
Per the online magazine eater.com : France and Italy are beginning to set the pace on the U.S. tourist demand front, and other destinations in Europe and beyond should be evaluated.
U.S. tourism grows, which, thanks in part to the strong dollar over the euro, returns to 2019 levels with nearly 4.4 mln admissions to tourist accommodations between July and September; Asian tourism shrinks, while Russian tourism is practically zeroed out.
The tourist season has yet to end, I assess real situation in Apulia, yet it is undeniable that the balance is fully positive; a lot of tourists of U.S. origin
On the European front, arrivals from Spain are also recovering pre-Covid levels (with about 1 mln passengers between June and September), while German tourism is only partly recovering, which, in any case, recorded a 27 percent drop in air arrivals in July compared to 2019.
But the pandemic and the Russian-Ukrainian conflict are changing travelers’ behavior by increasing uncertainty in travel planning: airline tickets, in fact, are increasingly booked close to departure with a reduction in the time between purchase and actual travel, which passes, averaging across the main origins, from 79 to 61 days (for Americans from 103 to 80 days, while it is even more than halved for Japanese from 76 to 32 days). In any case, it is clear that much of the Italian tourism recovery, especially for this summer season, will depend on whether or not the disruptions in air transportation continue.
These, in brief, are the results of a study by Confcommercio, in collaboration with TRA Consulting, on the forecast of foreign tourist arrivals in Italy for the 2022 summer season.
The foreign tourism market is recovering well during this summer 2022. However, foreign tourism in Italy is highly dependent on the use of air travel, and in terms of the supply of flights, Italy-in July 2022 compared to the same period in 2019-reduced its loss to 8.1 percent, doing significantly better than the European average of -13.5 percent, although below the surprising result of Greece, which instead increased its traffic by 6.3 percent .
A very similar trend is also evident for the Canadian market, which has been experiencing a strong recovery in recent months. Highlighted instead, is the sharp decline in Asian markets, particularly the still closed Chinese market. Other markets, which are slowly reopening, such as Japan or Korea, are seeing far fewer tourists than in 2019. A recovery is denoted, however. Russians have clearly almost disappeared due to existing flight restrictions, while other provenances show a positive dynamic. In particular, provenances from South America are showing excellent trends for summer bookings, as are those from Australia.
Out-of-boundary reservations
Foreigners’ tourist spending in Italy
Foreigners’ tourism spending in Italy for the 2022 summer quarter could approach 17 billion euros, reaching 2019 levels for the July-September quarter (Fig. 2). This figure is expected to be driven by the good performance of the U.S. market and, in part, the German market, the two main origins for Italy.
The summer of 2022 has been affected by a different type of tourism than that of 2019, because tourist behaviors are different than in the past, but it may finally record the levels of tourist spending of 2019. One factor to consider about the type of tourists is related to the performance of different airlines: low-cost carriers such as Ryanair and Wizzair have much higher levels of supply than in 2019, while traditional carriers and other low-cost carriers, have values about 15-20 percent lower than in 2019.
Taken together, these data highlight how the international tourism mix in 2022 is extremely different from that of 2019.
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Article that raises questions …
I quote, rewording it, a summary of the article written on Eater.com
Everyone is attending Italy this year; including Alison Roman, whose new cooking series will take us, like half the people in my Instagram feed, on a tour of the Amalfi Coast. CNN announced yesterday that the four-episode series (More Than) A Cooking Show, originally planned for the now-defunct CNN+, will arrive on CNN in the fall. The show will invite audiences to enter Roman’s New York kitchen and join her on her travels abroad. Sure, it sounds fun, if a little familiar.
Between Bobby and Giada in Italy; Stanley Tucci: Searching for Italy; episodes of Chef’s Table, Somebody Feed Phil, Top Chef, and Salt Fat Acid Heat, I can’t help but feel a little weary of Italy in recent years, as if I’ve caught up in my ability to watch clips on cheese making or people eating perfectly crispy Neapolitan pizza. (And that doesn’t even include Italy’s dominance in food-focused fiction programs, such as Netflix’s upcoming From Scratch and HBO’s second season of The White Lotus, dedicated to hospitality.) Now, I am no stranger to dreaming up my own spaghetti scene from Eat, Pray, Love, and the green-eyed monster and I were in close company this summer as I scrolled through photos of Lake Como weddings and rented villas of many friends and influencers.
Yet this begins to seem repetitive, especially when one considers how rarely this in-depth treatment is given to other countries. Italy and France, for example, are countries and cuisines whose regionality is emphasized in the U.S. food scene, while so many places around the world remain simplified in the culinary imagination: a visit in an episode of a food series here and there, usually relying on the same cities and the same celebrity chefs.
It is as if the big networks, eager for guaranteed success, saw the success of all this Italy-centric television and thought, “Great, let’s do it again,” which is almost certainly what is happening (streaming overload led Time to declare last year, “Welcome to the era of peak TV redundancy”). CNN is a perfect example: Not only is Roman’s Italy show coming out in the fall, featuring the Amalfi Coast, it is also a continuation of Tucci’s show, which will further explore Italian regions after going to Tuscany, Naples, the Amalfi Coast, Rome, Bologna, Milan, and Sicily last year.
This all seems a bit safe: Showing potential U.S. travelers food that is already quite familiar, in a country that seems like a safe bet, thus reinforcing Western expectations of what cuisines are good and what countries are worth traveling to. It would be nice to imagine Italian beach moments a la “The Talented Mr. Ripley,” but what other daydreams might we have if food travel programs dared to delve into places less frequently represented?
A.I.LoveTourism thought
We, embrace this kind of philosophy included in the article above and add a detail: no need to go to other nations.
Italy has a vast and "dense" wealth of landscapes and traditions; we invite U.S. guests to explore the villages and small towns of Puglia, Calabria, Basilicata where there are encapsulated stories of millennia of struggle with the Territory for survival or for the division of resources given by Nature, but , tamed by men.
Address: via Ammiraglio Millo 9 .
Alberobello, Bari ( Italy ) – 70011
📞 +39 339 5856822
