What is becoming a winning combination, Fashion and Culture, affects more and more successful designers.
Just to make some chronology. Dior in 2020 wanted to present the Cruise collection in Piazza Duomo in Lecce, then Gucci in May 2022 in turn set its sights on another Apulian Unesco asset, Castel del Monte.
Dolce&Gabbana, the iconic casual and outure fashion brand, have created a real tour that resembles by name the path of every mid-1800s intellectual in Europe and, by the other half, a classic tour of a 1970s rock band .
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Dolce&Gabbana will parade in Alberobello on July 9 ( Puglia – Italy )
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Dolce&Gabbana’s haute couture grand tour
From July 7 to 11, several places on the Murgia plateau will serve as the backdrop for Domenico Dolce and Stefano Gabbana’s creations in dialogue with the valuable local manufacturing and artistic heritage and the most authentic folk tradition.
Precisely, on July 9 the event will be vertical on the ‘Haute Sartoria Maschile’ of the two Sicilian designers . As in previous events, the fashion shows will have a reference to the host location and it will be interesting to know the connection with the famous trulli of Alberobello: a Unesco site in Apulia thanks to its typical limestone conical dwellings. Tourist site that does not single out Puglia alone, but, Italy itself in the World.
On July 10, the same Tour will move to another typical town in Puglia: Ostuni. The “White City”; is famous for its millennial History and an Architecture that has had both Western and Eastern influences.
The Grand Tour of italy is a project of Dolce&Gabbana, inaugurated in 2012 in Sicily with the presentation of the first Haute Couture collection in Taormina, aims to bring to light the spirit of “made in Italy”: great Craftsmanship, values linked to quality, maximum exploitation of resources with the human element at the center.
So, rendezvous on July 9, 2023 in Alberobello, where the World will land in the reality of Dry Stone Architecture and the largest textile works on the Market.
Fashion and Tourism: lifelong friends.
Fashion and tourism can converge thanks to the fundamental role played by culture. Fashion cultural tourism bases its offerings on archives, museums and foundations as places par excellence for the preservation of culture. In her essay Fashion, Tourism, and Global Culture Jennifer Craik recognizes 10 different forms of fashion tourism, some closely related to fashion and others more generic, but all aimed at demonstrating how fashion exists within tourism
