The use of Big Data in tourism is, in some ways, similar to that of the Ho.Re.Ca. sector, that is, related to hospitality and catering.
Through the analysis of the infinite amount of data, both structured and unstructured, that is developed through the various Internet channels, in different formats and at a speed that is sustainable only by next-generation technologies, it is possible to ensure that companies in the tourism sector are provided with a series of timely and detailed information on the behaviors of their acquired and potential customers.
